Introduction

Bollywood superstar Salman Khan is all set to take the box office by storm once again with his highly anticipated action thriller, Sikandar. Directed by AR Murugadoss, the film is slated for release on March 30, 2025—a Sunday release, breaking the industry’s traditional Friday trend.

Salman Khan is known for his Eid blockbusters, and this time, he is experimenting with an unconventional Sunday release strategy, much like his 2023 film Tiger 3, which hit theaters on Diwali. But why is Sikandar not releasing on a Friday? What does this mean for its box office performance? Let’s dive into all the key details, predictions, and what makes Sikandar one of the biggest films of 2025.

Sikandar’s Sunday Release – A Bold Move by Salman Khan

Salman Khan’s decision to release Sikandar on a Sunday instead of the usual Friday follows his previous experiment with Tiger 3. That film had released on Diwali day, which is traditionally considered a weak day for a Bollywood opening.

Despite initial concerns, Tiger 3 went on to collect over ₹280 crore at the box office, proving that unconventional release strategies can work if timed well. Now, with Sikandar, Salman Khan seems to be taking another calculated risk.

But why choose Sunday, March 30?

• Eid Factor: Salman Khan’s films have historically been Eid blockbusters. Since Eid 2025 falls on March 30 (Sunday), the makers want to capitalize on the holiday crowd.
• Extended Runway for Box Office Collection: Instead of relying solely on an opening Friday, the film will gain momentum on Sunday (Eid), followed by Monday and Tuesday as Eid holidays, ensuring a strong first-week collection.
• Previous Experiment with Tiger 3: The Sunday release of Tiger 3 worked well, so the makers might be confident about Sikandar’s similar strategy.

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What to Expect from Sikandar?

Sikandar is expected to be a high-octane action entertainer, filled with Salman Khan’s trademark mass appeal, intense fight sequences, and emotional drama.

Cast & Crew

• Salman Khan – The undisputed king of Bollywood action films
• Rashmika Mandanna – The rising Pan-India star who adds freshness to the film
• Kajal Aggarwal – A seasoned actress with a strong fan base
• AR Murugadoss (Director) – The man behind hits like Ghajini and Holiday

The presence of Rashmika Mandanna and Kajal Aggarwal ensures that Sikandar appeals to a wider audience, including South Indian fans. This could give the film a pan-India reach, making it one of the most anticipated cross-industry releases of the year.

Sikandar vs. Box Office Trends – Will It Work?

Releasing a film on a Sunday is not common in Bollywood, but there are a few examples where unconventional release strategies have worked:

• Tiger 3 (2023) – Released on a Sunday (Diwali), earned ₹280 crore+
• Dangal (2016) – Released on a Wednesday, became a ₹2,000 crore blockbuster worldwide
• Bajrangi Bhaijaan (2015) – Released on Saturday, became an all-time hit

These examples prove that a strong film with good content can break traditional box office patterns. Sikandar, with its mass action appeal, a holiday release, and Salman Khan’s star power, is expected to open with record-breaking numbers.

Marketing Strategy – How Sikandar is Creating Buzz?

The marketing campaign for Sikandar is in full swing. Salman Khan recently dropped a new poster with the caption:

“See you in theatres worldwide on 30th March! #Sikandar”

The teaser of Sikandar has already generated millions of views on YouTube, trending across social media platforms. The buzz is further amplified by:

• Social Media Promotions – Salman Khan’s massive fan base is actively promoting the film
• Eid Connection – The festival release ensures organic hype
• Star Power – The casting of Rashmika Mandanna and Kajal Aggarwal is drawing fans from both Bollywood and South Indian cinema

As the release date nears, we can expect more posters, songs, and trailers to fuel audience excitement.

Can Sikandar Break Box Office Records?

Given the factors at play, Sikandar has the potential to be one of the biggest hits of 2025. Here’s why:

• Salman Khan’s Eid Track Record – Most of his Eid releases cross ₹200 crore+
• AR Murugadoss’s Direction – Known for action-packed blockbusters like Ghajini
• Pan-India Appeal – With Rashmika Mandanna and Kajal Aggarwal, the South Indian audience is engaged
• Long Holiday Period – March 30 release ensures an extended box office window

If word-of-mouth is strong, Sikandar can surpass ₹300 crore+ in India alone. The film’s international performance will also be crucial, as Salman Khan enjoys a huge fanbase in the Middle East and other overseas markets.

Conclusion – Will Salman Khan’s Sunday Strategy Pay Off?

Salman Khan has always been a trendsetter, and with Sikandar, he is once again challenging the norm by opting for a Sunday release. The decision might seem risky, but with:

Eid holiday advantage
A strong fan following
A powerful director at the helm
A strategic release window

Sikandar is poised to dominate the box office.

All eyes are now on March 30, 2025, when Salman Khan will return to the big screen in his signature action-packed style. Will Sikandar create history, or will the Sunday release strategy backfire? Only time will tell.

What do you think? Will Sikandar break records? Drop your thoughts in the comments below!