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Riding the wave of increasing demand for regional music, Wynk Music has become the top music app as per daily active users (DAUs) in India, the company claimed on Wednesday quoting data analytics platform App Annie.

The OTT music streaming platform, owned by Airtel, said regional music was a key growth driver and accounted for 26 percent of the over three billion monthly streams on the platform.

Overall, there has been 75 percent surge in the number of users streaming regional music. Bhojpuri, Marathi, Kanadda, Telugu, Gujarati, and Odia songs have seen over 150 percent growth and are also popular outside their home states.
Bollywood and international music also continue to be the big categories on the streaming platform.

Launched in September 2014, Wynk Music crossed 100 million installs in January 2019.


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