Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

In the digital marketing process, customer engagement is very essential step which excite them to take interest in your product and services, no matter whether it is B2B or B2C.

Whatever the tools you choose, each step should have the following qualities:

Step 1: Awareness Program

Before someone can buy from you, they have to realize you exist—right?

Step 2: Customer Engagement

Engagement, is where you start conversing with your prospects. You engage them through some form of content that provides entertainment, information, or both.

Step 3: Subscription

To get more subscriptions for your company, the digital marketing tactics you need understand the content writing. Copy writing and email marketing etc.

Step 4: Conversion Quality

The Convert stage of the Customer Value Journey is about acquiring buyers or ramping up the commitment level of the leads you already have. It is NOT about profitability.

Step 5: Create Excitement

Your goal in the Excite stage of the Customer’s Journey is to make sure your customer gets value from their transaction.

Step 6: Create ascension

At this stage of the Value Journey, you’ve sunk time, money, and resources into acquiring leads and customers and making sure they get value from doing business with you.

Step 7: Advocate

An advocate is someone who speaks positively about your brand.

Step 8: Promote

Promoters differ from advocates in that they are actively seeking to spread the word about your brands, products, and services.